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Customer Relationship Management

(C-R-M)

A method of keeping track of customers and their relationships with a company. This can be something as simple as a paper and pencil system or as complex as an industry-wide database system. A CRM system might have data-mining capabilities and could be fully integrated into a company's accounting and/or manufacturing system.

More Information

Last Changed: Friday, January 20, 2006
Navigation: Computer Knowledge Home :: Terms :: C :: CRM